We thank the writer for the opportunity to clarify the tax treatment for non-monetary payments/ benefits-in-kind for influencers.

Influencers such as artistes, content creators, and key opinion leaders will have to declare all income and benefits, both monetary and non-monetary. Non-monetary benefits need not be declared if they are for one-off consumption or testing, and the value of each benefit is under $100. Non-monetary benefits exceeding $100 must be fully declared and subject to tax. These include sponsorships for events (e.g. weddings and birthdays), travel, or renovations. The $100 threshold does not apply to recurring benefits or those provided to influencers’ families and friends. In such cases, the full value of the benefits must be declared and subject to tax. 

These guidelines, which include examples for easier understanding, are accessible via the IRAS website and social media platforms. IRAS has also been actively engaging taxpayers involved in the digital economy to inform and educate them on their tax reporting obligations. Taxpayers can also contact IRAS at 1800 356 8300 or use the live chat function on the IRAS website.

Kelly Wee (Ms)
Director (Corporate Communications)
Inland Revenue Authority of Singapore